Magento Developers Address Various Requirements of e-Commerce Merchants

Magento developers exploit various features offered by this cross-border e-Commerce platform. Magento development services do not only take into consideration that it is a powerful e-Commerce solution, but it is also an object-oriented PHP Framework that can be used to develop modern, dynamic web applications that use Magento's powerful e-Commerce features. Those features include:

• Product Browsing - multiple images for products, options for extensive reviews, wish lists and much more.
• Catalog Browsing - easy navigation, advanced product filtering system, product comparison.
• Catalog Management - inventory management, batch import and export of products, different tax rates per location, additional product attributes.
• Analytics and Reporting - the script is integrated with Google Analytics and offers many different reports.
• Customer Service – Magento developers can use this feature to enhance features for customers' accounts, Contact Us form, comprehensive order tracking and history, customizable order e-mails.
• Customer Accounts - order status and history, e-mail and RSS feeds for products in the wish list, newsletter subscription, default billing and shipping address.
• Order Management – Magento development services also create orders through admin area, create multiple invoices shipments and credit memos, call center order creation option.
• Payment – Magento development company makes sure that the developers know what are the possible gateways to create payment feature. There are quite a few that are available out there.
• Shipping - shipping to multiple addresses, flat rating shipping, supports UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.
• Checkout - one page checkout, SSL support, checkout without having an account.
• Search Engine Optimization - 100% Search Engine Friendly, Google SiteMap support.
• International Support - multiple languages and currencies, list of allowed countries for registration, purchasing and shipping, localization.
• Marketing Promotions and Tools - coupons, discounts and different promotion options.
• Site Management - control of multiple web sites, multiple languages, tax rate with support for US and International markets, customizable outlook through templates.

Any professional Magento development company is aware that there is now a new release of Magento platform called Magento Enterprise 1.11, Magento Professional 1.11 and Community 1.6. This new release takes into consideration two vital priorities of on line merchants – site management and increasing revenue. This new release provides Magento developers with a number of tools that help them better manage the on line business of the merchants. It comes with data management tools and greater ability to effectively administer all aspects of an order. Being a highly flexible and scalable e-Commerce solution, Magento is constantly on its toe to give the consumers best browsing experience and at the same time increase the conversion rates for the merchants. This new release also includes features that make it easier for consumers to shop and manage their orders.

The new release includes Return merchandise authorization, Persistent Shopping, Shipping integration with label printing, Configurable order tracking widget, Scheduled Import/Export, Price and promotion permission, Refactoring multiple databases, Minimum Advertised Price (MAP), Interface improvements for Paypal's Order Payment Action within Magento. The improvements are comprised of additional parameters during express checkout, updates to Magento order creation and updates to Magento invoice creation.